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AREVA T&D Case Study - ISO 9000:2000 Product Planning

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AREVA T&D Corporation (formerly Alstom Esca) is a global supplier of energy management systems for the generation, transmission, and distribution of electricity

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The large electric utilities and transmission organizations that make up AREVA T&D's customer base are undergoing rapid change as they deregulate

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Customers are asking for tighter integration and security and are beginning to move away from complex custom installs to off-the-shelf products

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AREVA T&D product development has traditionally been engineering driven by each of the six major development sites around the world

AGILEAN's Approach:

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AREVA T&D's CEO asked AGILEAN to help establish a consistent approach to all worldwide product marketing activities

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AGILEAN performed an operational assessment by interviewing key management stakeholders in Finance, Sales, Marketing, Operations, and R&D

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AGILEAN's assessment revealed that AREVA T&D's product planning was not leveraging its depth of technology expertise across the breadth of the product line, resulting in a poor return-on-investment from R&D

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AREVA T&D's CEO accepted AGILEAN's recommendation to focus on a set of ISO 9000: 2000 procedures to increase product planning productivity

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AGILEAN created a productivity model of product planning to standardize the procedures and help establish a productivity improvement plan 

AREVA T&D's Benefits:

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Standardized ISO 9000: 2000 product planning procedures, certified by external audit, for coordinating worldwide product development

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Increased productivity of the marketing function by reducing the variability of the process and presetting expectations for meetings and deliverables

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Planned increase of 300% in the return-on-investment from R&D product initiatives

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